This site was set up initially to be a learning resource for the Blueclaw interns prior to my resignation and new staff members to save me from having to repeat myself. So, don’t expect me to have SEO’d it or do anything more exciting with the layout and yes I am aware of the fact that SEO was originally my specialist field in marketing and having a site that hasn’t been set up properly for it is somewhat ironic. Whilst I originally said I wouldn’t put anything too interesting on here it will now contain the occasional rant, the occasional few posts on the grey-black hat sides of SEO that other places won’t let me publish or potentially some overviews in bullets that I can’t be bothered writing up properly. Although in all honesty if your after tips and tricks you’d be much better checking out my stuff over at CAP (casino affiliate programs). Oh and I’ll also be using this to archive anything of mine that gets published in print so that people can actually find it online.

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APCW Interview – On Yandex

J Todd from APCW interviewing me on Yandex SEO in Barcelona.

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Underrated Alternative iGaming Lead Gen Methods

So I figured it’s about time I talked about some of the non SEO and Social related ways to get some customers to a casino site and figured I’d stay away from the obvious and look at a few hidden gems that I’ve seen over the last couple of years. Some of these I’m sure people are already doing, but I know a couple are quite new. Read More »

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Saving a sinking ship: how to identify and survive a Google penalty

google penelaties


Manual, algorithmic, Penguin, Panda…You’ve probably heard one or two of these terms used in conjunction with ‘Google’ and ‘Penalty’ in recent times. In fact, there is currently so much confusion and misinformation about penalties - especially their diagnosis and removal – I thought it was high time I got to grips with the issue in these pages in the pages of GPWA.


So you think you have a penalty? What next? Unfortunately all penalties were not created equal, and understanding how your site has been affected and why is key to rectifying the problem.
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Mike Litson in Print – Asian Marketing: A Broader Look

This was originally published at http://www.igbaffiliate.com/magazine/continental-shift

asian marketing


Asia has been a market of significant interest for many in the iGaming sector for several years. With growing wealth, internet connectivity and a long time gambling culture it seems as though there is great potential for expansion. This is of course true in many ways; however there are a unique set of pitfalls and challenges to operating in these markets. This piece could be seen as something of a crash course in the market place and sets up for future more in depth looks at the individual markets. Read More »

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Barcelona Affiliate Conference: Yandex Presentation

Above is the slidedeck from the presentation I gave at the BAC, I will add some info on all of the slides at a later date.

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