MikeLitson.com

By admin | Published: April 18, 2012

This site was set up purely to be a learning resource for the Blueclaw interns and new staff members to save me from having to repeat myself. So, don’t expect me to have SEO’d it or do anything more exciting with the layout and yes I am aware of the fact that SEO is my specialist field in marketing and having a site that hasn’t been set up properly for it is somewhat ironic. Whilst I originally said I wouldn’t put anything too interesting on here it will now contain the occasional rant, the occasional few posts on the grey-black hat sides of SEO that other places won’t let me publish or potentially some overviews in bullets that I can’t be bothered writing up properly. Although in all honesty if your after tips and tricks you’d be much better checking out my stuff over at CAP (casino affiliate programs). Oh and I’ll also be using this to archive anything of mine that gets published in print so that people can actually find it online.

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Special Spam Report

By admin | Published: May 23, 2013

Sooooo Mr Cutts has given us a “special spam report” probably because penguin 2.0 was essentially a steaming pile of cr*p which if anything made the search results worse.

So once again Google are asking us to do their job for you and this

is of course in no way open to abuse……

Oh wait what am I saying of course it is. So assuming they use this data and you just scraped through penguin not for long. Read More »

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How To Convert With Social in iGaming

By admin | Published: May 3, 2013

I’ve always been a bit of a sceptic and believed that really social is as much about branding and CRM as anything else. And you can be part of convincing customers to buy, but rarely a stand alone factor. However, today I signed up to Paddy Power and why? Because of channel management on Twitter!!

Shocking I know!

But here is the thread and what they did. I made a joking request, and they responded by actually adding in the betting option.

paddy power social Read More »

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SEM – ARRGGHHHH!!!

By admin | Published: April 23, 2013

So I’ve been thinking for a while about why I got into search. And my answer much like everyone else I meet is I just sort of fell into it. And later decided that I actually liked what I did.

Now my story involves being drunk, an elevator, a pizza and a series of chance happenings that eventually resulted in me winding up at Blueclaw and specialising in gambling. There was no plan involved, just a series of seemingly random events culminating in a career in online marketing.

This is what’s wrong with Search Marketing. Maybe 1 in 1000 people get into it because they really want to, the guys in social do it because they want to, designers because they want to, us search guys…. Well it just sort of happens. I’ve been asking this question for years at every conference I go to, and to everyone I meet in search and only 1 person has ever answered “because I wanted to be an SEO” and I have my suspicions as to whether or not that was actually true. Read More »

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SNCE – Moscow – Presentation

By admin | Published: April 23, 2013

Some props have to go out to Sean Walsh (and some curses) as he titled this presentation and helped with it, problem was he was meant to present it with me, whereas instead he was otherwise engaged at Brighton SEO.

Anyhow the slidedeck is below

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Is there room for White Hat Affiliates anymore?

By admin | Published: April 22, 2013

ionSearch Advanced Search Marketing Conference. 18th & 19th April, Leeds
Well firstly I’d like to say that I’m not a big subscriber to the whole white hat black hat thing anyhow. Technically all SEO is black hat blah blah blah… I’m not going to get into that. I’m just using these terms for convenience sake so before somebody jumps on it that base is covered.

There is also a very clear reason for this post, and that is ionSearch. Now whilst I do agree with a lot of points made on the panel, it was not fairly represented. I’m a big believer that all SEO has a time and a place and probably fall into the border line camp of I’ll do whatever you want as long as you know the risks and are going to pay me.

But aside from Andrew Girdwood (LBI) that opinion probably left me as the most “white hat” member of the panel. That is not balance. And not entirely accurate or fair. Read More »

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