Future Proofing Your SEO – GPWA Article – Mike Litson in Print

Keep in mind this was actually written quite a while ago for GPWA‘s Magazine, but was relatively recently published, (pre link disavowal tool).

Still some good actionable tips in this though.

SEO: Think Ahead

Before writing this article I asked myself what is the most common question that I hear  from clients, affiliates and pretty much anyone I meet in the online marketing sector that wants to pick my brain about all things SEO. The answer that I came up with was the inevitable, how can I future proof my SEO? Sure I’m doing great now, but what about in 12 months’ time? The answer to this question is by no means a simple one, and some of it may not be pleasant to hear if you’ve been working with some “grey” to “blackish” tactics in the past. However I’m going to try to cover the key points that you can implement to help secure your sites position in the SERPs and avoid penalties/the devaluation of your work down the line.

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The Link Disavowal Tool Will It Be All That We Hoped?

Well, I recently sat on a panel in Barcelona with Dave Naylor and we had something of a spirited discussion about this, now he had a little bit more info on this one than I did having been a Beta tester. I was actually a little sceptical as to whether or not we’d ever actually see the thing, he on the other hand granted knew better.

And now that it is here I have to wonder whether or not we will see any real changes from this, the tool itself in my eyes is not going to be our silver bullet, it will most certainly not be a get out of jail free card.

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