SEM – ARRGGHHHH!!!

So I’ve been thinking for a while about why I got into search. And my answer much like everyone else I meet is I just sort of fell into it. And later decided that I actually liked what I did.

Now my story involves being drunk, an elevator, a pizza and a series of chance happenings that eventually resulted in me winding up at Blueclaw and specialising in gambling. There was no plan involved, just a series of seemingly random events culminating in a career in online marketing.

This is what’s wrong with Search Marketing. Maybe 1 in 1000 people get into it because they really want to, the guys in social do it because they want to, designers because they want to, us search guys…. Well it just sort of happens. I’ve been asking this question for years at every conference I go to, and to everyone I meet in search and only 1 person has ever answered “because I wanted to be an SEO” and I have my suspicions as to whether or not that was actually true.

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SNCE – Moscow – Presentation

Some props have to go out to Sean Walsh (and some curses) as he titled this presentation and helped with it, problem was he was meant to present it with me, whereas instead he was otherwise engaged at Brighton Read more

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Is there room for White Hat Affiliates anymore?

Well firstly I’d like to say that I’m not a big subscriber to the whole white hat black hat thing anyhow. Technically all SEO is black hat blah blah blah… I’m not going to get into that. I’m just using these terms for convenience sake so before somebody jumps on it that base is covered.

There is also a very clear reason for this post, and that is ionSearch. Now whilst I do agree with a lot of points made on the panel, it was not fairly represented. I’m a big believer that all SEO has a time and a place and probably fall into the border line camp of I’ll do whatever you want as long as you know the risks and are going to pay me.

But aside from Andrew Girdwood (LBI) that opinion probably left me as the most “white hat” member of the panel. That is not balance. And not entirely accurate or fair.

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