Author Archives: admin

Saving a sinking ship: how to identify and survive a Google penalty

THIS ARTICLE WAS ORIGINALLY PUBLISHED IN GPWA MAGAZINE  – I’ve linked to the online version. Manual, algorithmic, Penguin, Panda…You’ve probably heard one or two of these terms used in conjunction with ‘Google’ and ‘Penalty’ in recent times. In fact, there is currently so much confusion and misinformation about penalties – especially their diagnosis and removal – I […]

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Mike Litson in Print – Asian Marketing: A Broader Look

This was originally published at http://www.igbaffiliate.com/magazine/continental-shift   Asia has been a market of significant interest for many in the iGaming sector for several years. With growing wealth, internet connectivity and a long time gambling culture it seems as though there is great potential for expansion. This is of course true in many ways; however there […]

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Barcelona Affiliate Conference: Yandex Presentation

Above is the slidedeck from the presentation I gave at the BAC, I will add some info on all of the slides at a later date.

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Barcelona Affiliate Conference 2013

Once again I’ll be frequenting the stage at the Barcelona Affiliate Conference. This is of course one of the better conference of the year for iGaming affiliates and a fantastic networking experience. I’ll be talking about Yandex and how you can use it as a risk mitigation strategy for those of you overly reliant on […]

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Calvin Ayre Interview

Whilst I realllllly hate the angle that this was filmed at (couldn’t possibly be less flattering, who looks good in profile from below after a days travelling and an iGaming party the night before to boot). However as I’ve been really lazy when it comes to updating this blog lately and this is a nice […]

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