Category Archives: Link Building

Creating reusable and reskinnable content on a budget

Over the last few years we’ve begun to see the decline of reliance on paid link building, this is for a multitude of reasons. The main of course being is that it simply isn’t enough if you want to achieve top rankings for the long term. A lot of high performing brands have been spending a […]

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InterFlora

This is a quick post, but I’ve heard a lot about this recently and whilst http://www.davidnaylor.co.uk/interflora-what-really-happened.html offers some interesting information on the matter and I’m hugely inclined to agree that the volume of advertorials here was just insane. That is NOT the only cause. The fact is their backlink profile was pretty poor anyway. See […]

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Defining a BAD Backlink

I’ve been training some newbies in the office this week to help with a particularly colossal link removal job that we inherited. And now it’s out there in the open that bad links hurt domains and yet a lot of webmasters still don’t get it. A lot of the people we contact seem to think […]

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