Saving a sinking ship: how to identify and survive a Google penalty

google penelaties


Manual, algorithmic, Penguin, Panda…You’ve probably heard one or two of these terms used in conjunction with ‘Google’ and ‘Penalty’ in recent times. In fact, there is currently so much confusion and misinformation about penalties – especially their diagnosis and removal – I thought it was high time I got to grips with the issue in these pages in the pages of GPWA.


So you think you have a penalty? What next? Unfortunately all penalties were not created equal, and understanding how your site has been affected and why is key to rectifying the problem.
Read More »

Posted in Link Removal, SEO | Tagged | Leave a comment

Mike Litson in Print – Asian Marketing: A Broader Look

This was originally published at

asian marketing


Asia has been a market of significant interest for many in the iGaming sector for several years. With growing wealth, internet connectivity and a long time gambling culture it seems as though there is great potential for expansion. This is of course true in many ways; however there are a unique set of pitfalls and challenges to operating in these markets. This piece could be seen as something of a crash course in the market place and sets up for future more in depth looks at the individual markets. Read More »

Posted in Marketing, Mike Litson | Leave a comment

Barcelona Affiliate Conference: Yandex Presentation

Above is the slidedeck from the presentation I gave at the BAC, I will add some info on all of the slides at a later date.

Posted in Yandex | Leave a comment

Barcelona Affiliate Conference 2013

genevent_logo Once again I’ll be frequenting the stage at the Barcelona Affiliate Conference. This is of course one of the better conference of the year for iGaming affiliates and a fantastic networking experience.

I’ll be talking about Yandex and how you can use it as a risk mitigation strategy for those of you overly reliant on Google.

I’ll be on the affiliate marketing track on Saturaday 5th October at 14:00

As I don’t have a stand this year in the interim you can probably find me loitering in the bar or smoking area if anybody wants to ask any questions afterwards.

Posted in Mike Litson, Yandex | Leave a comment

Calvin Ayre Interview

Whilst I realllllly hate the angle that this was filmed at (couldn’t possibly be less flattering, who looks good in profile from below after a days travelling and an iGaming party the night before to boot).

However as I’ve been really lazy when it comes to updating this blog lately and this is a nice piece of video content I thought I’d slap it up. So it’s basically me waffling on for a few minutes about Baidu and the Asian markets. Read More »

Posted in Baidu, Mike Litson | Leave a comment