THIS ARTICLE WAS ORIGINALLY PUBLISHED IN GPWA MAGAZINE – I’ve linked to the online version.
Manual, algorithmic, Penguin, Panda…You’ve probably heard one or two of these terms used in conjunction with ‘Google’ and ‘Penalty’ in recent times. In fact, there is currently so much confusion and misinformation about penalties – especially their diagnosis and removal – I thought it was high time I got to grips with the issue in these pages in the pages of GPWA.
So you think you have a penalty? What next? Unfortunately all penalties were not created equal, and understanding how your site has been affected and why is key to rectifying the problem.