Above is the slidedeck from the presentation I gave at the BAC, I will add some info on all of the slides at a later date.
Barcelona Affiliate Conference 2013
Once again I’ll be frequenting the stage at the Barcelona Affiliate Conference. This is of course one of the better conference of the year for iGaming affiliates and a fantastic networking experience.
I’ll be talking about Yandex and how Read more
Calvin Ayre Interview
Whilst I realllllly hate the angle that this was filmed at (couldn’t possibly be less flattering, who looks good in profile from below after a days travelling and an iGaming party the night before to boot).
However as I’ve been really lazy when it comes to updating this blog lately and this is a nice piece of video content I thought I’d slap it up. So it’s basically me waffling on for a few minutes about Baidu and the Asian markets.Read more
Mike Speaking in Amsterdam
I will be speaking at the iGaming Super Show in Amsterdam on Wednesday 12th June at 10am. The topic is Online Marketing for iGaming in Asia, it will mostly be focused on SEO, but I will probably dip into social media and some key design variations as due to increased manual review in Naver this becomes more important.Read more
Yandex and Snippets
This isn’t in anyway ground breaking news, but it is something that is very different over in Yandex and as such I figured would make an interesting topic for a small post. This really probably won’t hugely impact Yandex SEO aside from how it impacts your CTR, although this is still an important factor and this does make for a pretty quick win.
Yandex actually offers webmasters a much greater deal of customisation over their snippets through Yandex webmaster tools than Google does so it becomes very important to utilise all of these features properly if you intend to actually achieve a decent CTR.Read more
Youtube SEO in Bullets
I was asked for some info on Youtube SEO, so I thought I’d just whip it into a bullet point list once again. Pretty simple these are the points that you should look to take into account. So another nice quick cheat sheet for the lazy marketer looking to refresh his memory.Read more
Post-RACE webinar on Yandex and Google SEO
At 11am (GMT) on Wednesday December 19th I will be running a 2 hour webinar in association with the guys over at RACE on Yandex and Google SEO. This will be a dual language webinar being translated into Russian as I go.
Baidu and .CN domains
This is a very short post.
Right I’m positing on this because it is an infuriatingly common misconception, getting a .cn domain is not going to hurt you, but it certainly isn’t worth the effort, you’re much better off putting effort elsewhere.Read more
iPhone App Optimisation in Bullets
Right, iPhone App optimisation is pretty simple, think of it mostly like spamming Google with KW stuffing way back when. The one thing that makes it a little more difficult to game is that User input is hugely important as are sheer download numbers. But, the key points are as follows.Read more
Naver SEO in Bullets
Unlike my other in bullets posts this is actually going to require that you really know how Naver works, the layout and functionality change the ball game a lot here and I’m going to write a small introduction to Naver before getting into the comparative bullets a little further down. After all to understand how to SEO this goliath of the Asian search market you need to understand how the thing works. I guess the easiest way to think of it is Google’s Universal Search on steroids; meets a social network meets well referenced uni paper and a lot of manual moderation thrown in.Read more