I’ve always been a bit of a sceptic and believed that really social is as much about branding and CRM as anything else. And you can be part of convincing customers to buy, but rarely a stand alone factor. However, today I signed up to Paddy Power and why? Because of channel management on Twitter!!

Shocking I know!

But here is the thread and what they did. I made a joking request, and they responded by actually adding in the betting option.

Some props have to go out to Sean Walsh (and some curses) as he titled this presentation and helped with it, problem was he was meant to present it with me, whereas instead he was otherwise engaged at Brighton Read more

I’ll be speaking at the SNCE in Moscow with Sean Walsh (Head of Social at Blueclaw and Author of Digital-Football.com) this April, the conference dates are 11-12 of April, the even promises to be quite interesting. Whilst the presentation title is not confirmed yet we’re looking at a presentation based on the use of big data in social media.

I was asked for some info on Youtube SEO, so I thought I’d just whip it into a bullet point list once again. Pretty simple these are the points that you should look to take into account. So another nice quick cheat sheet for the lazy marketer looking to refresh his memory.

This was essentially a test to see what I could get away with on my own Google Plus profile, now it should be noted that I do use the email it’s connected with a lot and it is connected to a few blogs I write on etc. so it is possible that as an active Google account it was cut a bit more slack than an account you may set up off the bat.

Essentially Google Plus circles allows for mass adding and deleting to get your numbers up in a very easy manner being able to add over 500 people in a single click and delete them just as quickly is fantastic for this, just check one of the many public circle sharing groups and start adding. During my testing I was receiving about a 7% add back rate and much to my surprise a lot of these users interacted with my posts. Since I had a little success a few of the guys in my office have begun to replicate the idea with similar if not better results.