I’ve always been a bit of a sceptic and believed that really social is as much about branding and CRM as anything else. And you can be part of convincing customers to buy, but rarely a stand alone factor. However, today I signed up to Paddy Power and why? Because of channel management on Twitter!!
Shocking I know!
But here is the thread and what they did. I made a joking request, and they responded by actually adding in the betting option.Read more