I’ve always been a bit of a sceptic and believed that really social is as much about branding and CRM as anything else. And you can be part of convincing customers to buy, but rarely a stand alone factor. However, today I signed up to Paddy Power and why? Because of channel management on Twitter!!

Shocking I know!

But here is the thread and what they did. I made a joking request, and they responded by actually adding in the betting option.

And here the image of the new betting option.

As such I signed up and placed a bet.

Well done paddypowerpolitics and well done paddypower this is how social should work. And as I wave goodbye to my £5 that I deposited I really don’t mind because this made a nice post 🙂