You Can Do Better!

Honestly can you not think of anything better to describe the action that you want the user to take? Come on this is (much like this post is) simply laziness. And yes this post was written to address a question of someone in Blueclaw.

This isn’t in anyway ground breaking news, but it is something that is very different over in Yandex and as such I figured would make an interesting topic for a small post. This really probably won’t hugely impact Yandex SEO aside from how it impacts your CTR, although this is still an important factor and this does make for a pretty quick win.

Yandex actually offers webmasters a much greater deal of customisation over their snippets through Yandex webmaster tools than Google does so it becomes very important to utilise all of these features properly if you intend to actually achieve a decent CTR.

OK so you’ve got a client that has hit a bit of a wall in terms of rankings and SEO traffic, what can you look at doing to help them continue to see a return on investment. Improve their CTR (click through rate). This is the biggest get out of jail free card that an SEO has in his pocket, especially on an inherited campaign. You can start to see results from click through rate optimisation very quickly, here are a few things that you should be implementing across the board on all your campaigns (where possible we all know that sometimes getting things changed on site is a nightmare).