iPhone App Optimisation in Bullets

Right, iPhone App optimisation is pretty simple, think of it mostly like spamming Google with KW stuffing way back when. The one thing that makes it a little more difficult to game is that User input is hugely important as are sheer download numbers. But, the key points are as follows.

Best Practice

• Use Keywords in the App Title
• Get some user reviews
• Keyword stuff the body copy
• If there are similar apps which are popular reference them in the body text
• Release a free version of paid apps to generate interest.

Ranking Factors

• Keywords in copy
• Keywords listed
• Keyword in title
• User reviews
• User ratings
• User downloads

That should just about cover it. Pretty simple, pretty quick no waffle.

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